SCAD STARTUP Motion Branding

Students from across SCAD will team up with industry mentors from more than 40 companies (Netflix, Mattel, Inc., Google, IKEA, Oculus VR, Apple, Spotify, and much more) during a week-long virtual business design competition, with $20,000 in cash and prizes on the line!

I had the great opportunity to work as the event's Motion Design Director. Our team's earliest directive was to clarify the visual direction STARTUP 2022 was looking to achieve. HUDs and UI can be used in almost any capacity but simply asking "why would we use it" sparked the inspiration of what would lead the visual design for the remainder of STARTUP's 2022 branding. Our visual identity became, tracking the creative process.


hud sketch


hud notes

IMG_1168.PNG
IMG_1169.PNG


layout transformation


flat hud animation


hud overlay animation


hud after compositing


logo layouts



logo anim

company_logos-01.png


glitch matte



frames



logo anim + glitch matte

HUD_COMP_00022.png
FLUX_COMP_00022.png
HOLO_COMP_00022.png
butt_up.png